Spring and
Summer are full of people “hooked” on fishing, one of America’s
favorite hobbies. Who buys fishing lures and bobbers?
And how do they use them or give them away? I really had no idea
either, so I contacted Josh Hayes, our rep from Ball Pro for a few
case histories and selling ideas for you. We feature these
products on page 124 of the 2008 Idea Catalog.
Trade Show
Handout
Lure Customers
into your booth while introducing a new product line with a lure and
slogan on it
Gift Shops –
Resorts, Hotels, Airport
Fly-in Resorts
as well as destination resorts have gift shops. Put the resort
name on the lures and sell them for a profit and for the
advertising.
Give to clients
or customers as they check into the resort/hotel as a gift.
Marina handed
out lures with their name and what time daily happy hour is.
Group
Outings and Retreats
Kick on off a
contest in which you start it by sending each customer a logoed
Rapala lure.
Department
of Natural Resources
Take a kid
fishing day – bobbers are a great item for this annual event. This
helps “float”
The message to
get kids “hooked” on fishing.
Self
Promotions
Radio Station
passes out bobbers at the State and County Fairs printed with their
station ID on it.
Put your name
on the Rapala lure to “lure in a big customer”.
Local auto dealership handed out
lures saying “We dare you to test drive the new BMW, you’ll be
hooked.
Gift with
Purchase
A beer company
included a lure with every cases to “land new customers”.
The Minnesota
Twins have an annual Rapala night to increase game attendance. The 1st
10,000 fans received a free lure with Gander Mountain’s logo and
game date on it.