New to the Idea Catalog this
year, is a page devoted to Safety products. Below are
selling ideas for each of the safety products featured on that page.
Target Industries:
Construction Companies, Highway Workers, Traffic Policemen, Crossing
Guards, Railroad Workers.
Case History:
Elementary Schools/High Schools use these to give to their school
crossing guards. Recently, a large Insurance Company in
Minnesota placed an order for these vests with their logo printed on
the vests for visibility. They donated the vests to all the
schools in their town for the crossing guards to wear.
End result: Increased visibility and advertising for
the Insurance Company; safety for the crossing guards.
Pillowline Safety Alarm
Target
Industries:
High School/College Students, Sporting Goods Stores, Shoe Stores,
Retail.
Case History:
A large retail shoe store chain placed an order for the safety alarm
to give as a free gift with purchase of a certain brand of athletic
shoes. End Result: Increased sales to the shoe
store by offering a free gift. In return, the runners were
safe by carrying the alarm with them while jogging. The store
not only benefited from the increase in sales, but by having the
logo constantly in front of the end user.
Clegg Safety
Strobes
Target
Industries:
Insurance, Financial,
Government, Students, Sporting Events
Case History: A financial institution sponsoring a Relay for Life event in their community ordered the safety strobes for all of the walkers to wear during the all night event so that all walkers had a lighted safety strobe to wear for safety…and fun!! The stobe was imprinted with a slogan referring to keeping you safe at night, and your money safe during the day. End result: Free giveaway and safety for all participants, as well as good will and advertising exposure for the financial institution.
