Celebrate Earth Day April 22^nd 

With the increased awareness of eco-consciousness, the need to conserve energy and to preserve our natural resources, we have seen solid growth with Eco Coolies from Supplier Numo featured on page 83 of the 2010 Newton Idea Catalog.   We have many selling ideas, suggestions and case histories below to get you started thinking “green”.

• There are some really cute and creative slogans being used.   For example, one of the larger banking chains has a National “Down to Earth Banking” Campaign.
• Others are just putting their company logo on with the stock “recycled” logo. This sends a message that they are part of the “Green Movement” and doing their part to become a more responsible Corporate Citizen.
• Themes of Global, Earth, Recycling, Conservation and Responsibility were thought to just be a trend last year, but themes have proven to be effective and will be around for a long time.

Case Histories:

• State and Local Governments have purchased ECO Coolies in several areas of the Country for recycling programs using logos such as “Show us your cans”, “Recycling is the Real Thing”.  From the Solid Waste Departments to the Parks and Recreation we are seeing sales.  The Department of Transportation, Conservation Districts, Community Fairs and Departments at the State levels are using campaigns such as “I don’t recycle” (side 1) “Yougottabekidding” (side 2).
• “Keep Iowa Beautiful” (or name of State or City) campaigns are also very popular. The State Game and Fish/Wildlife Departments can get in the act also. We have seen them use logos like “Conservation Plots”. These are great fund-raisers for them as well.
• Oil and Refinery Companies. It is critical to their reputation that they place a big emphasis on Conservation and being Environmentally Friendly. This is a great program and tradeshow give-away item for them.
• Utility Companies are also using Eco Coolies to get their message across. We see several doing their logo on the coolies and distributing them as a Public Education tool. One had the logo “Don’t Dig” (buried power cable lines). Others are geared toward energy Conservation programs.