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SLOGANS TO FIT THE BUSINESS

Compiled by industry and purpose

Abstract & Title Company . . . . . . . . . . . . . .Page 7

Air Conditioning . . . . . . . . . . . . . . . . . . . . .Page 7

Ambulance . . . . . . . . . . . . . . . . . . . . . . . . . .Page 7

Answering Service . . . . . . . . . . . . . . . . . . . . .Page 7

Appliance Dealer . . . . . . . . . . . . . . . . . . . . .Page 7

Auctioneer . . . . . . . . . . . . . . . . . . . . . . . . . .Page 7

Auto Dealer . . . . . . . . . . . . . . . . . . . . . . . . .Page 7

Auto Glass (see Glass Company) . . . . . . . .(Page 12)

Auto Repair (Parts, Body Shop, Brakes) . . . . Page 7

Aviation . . . . . . . . . . . . . . . . . . . . . . . . . . . .Page 7

Awning . . . . . . . . . . . . . . . . . . . . . . . . . . . .Page 7

Bail Bonds . . . . . . . . . . . . . . . . . . . . . . . . .  Page 8

Bakery . . . . . . . . . . . . . . . . . . . . . . . . . . . . .Page 8

Bank . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .Page 8

Bar (see Tavern) . . . . . . . . . . . . . . . . . . . .Page (18)

Beauty & Barber Shop . . . . . . . . . . . . . . . . .Page 8

Bicycle Dealer (see Motorcycle Dealer) . . .Page (15)

Boat Dealer . . . . . . . . . . . . . . . . . . . . . . . . .Page 8

Boutique (see Clothing Store) . . . . . . . . . . .Page (9)

Bowling Alley . . . . . . . . . . . . . . . . . . . . . . . .Page 9

Builder’s Supply . . . . . . . . . . . . . . . . . . . . . .Page 9

Cafe (see Restaurants) . . . . . . . . . . . . . . . .Page (17)

Camera Shop . . . . . . . . . . . . . . . . . . . . . . . .Page 9

Car Wash . . . . . . . . . . . . . . . . . . . . . . . . . . .Page 9

Catering . . . . . . . . . . . . . . . . . . . . . . . . . . . .Page 9

Churches (see Religious Organization) . . .Page (17)

Cleaners . . . . . . . . . . . . . . . . . . . . . . . . . . . .Page 9

Clothing Store . . . . . . . . . . . . . . . . . . . . . . .Page 9

Clubs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .Page 9

Cocktail Lounge (see Tavern) . . . . . . . . . .Page (24)

Collection Agency . . . . . . . . . . . . . . . . . . . .Page 9

Concrete Dealer . . . . . . . . . . . . . . . . . . . . . .Page 9

Construction & Contractor . . . . . . . . . . . . . .Page 9

Co-op (see Farm Co-op) . . . . . . . . . . . . . .Page (11)

Credit Union . . . . . . . . . . . . . . . . . . . . . . . .Page 9

Dairy . . . . . . . . . . . . . . . . . . . . . . . . . . . . .Page 10

Delicatessen . . . . . . . . . . . . . . . . . . . . . . . . Page 10

Delivery Service . . . . . . . . . . . . . . . . . . . . .Page 10

Dentist (see Doctor) . . . . . . . . . . . . . . . . . .Page 10

Doctor . . . . . . . . . . . . . . . . . . . . . . . . . . . . Page 10

Drug Store . . . . . . . . . . . . . . . . . . . . . . . . . Page 10

Electrical Contractor . . . . . . . . . . . . . . . . . .Page 10

Employment Agency . . . . . . . . . . . . . . . . . .Page 10

Escrow Company . . . . . . . . . . . . . . . . . . . . Page 10

Excavating & Dirt Moving . . . . . . . . . . . . .Page 10

Exterminator . . . . . . . . . . . . . . . . . . . . . . .Page 10

Farm Co-op . . . . . . . . . . . . . . . . . . . . . . . .Page 11

Farm Service . . . . . . . . . . . . . . . . . . . . . . . .Page 11

Feed Dealer . . . . . . . . . . . . . . . . . . . . . . . .Page 11Of Contents

Page 2

Fertilizer Dealer . . . . . . . . . . . . . . . . . . . . .Page 11

Floor Covering . . . . . . . . . . . . . . . . . . . . . .Page 11

Florist . . . . . . . . . . . . . . . . . . . . . . . . . . . . Page 11

Food Locker . . . . . . . . . . . . . . . . . . . . . . . .Page 11

Fuel Oil Dealer . . . . . . . . . . . . . . . . . . . . . .Page 12

Funeral Home . . . . . . . . . . . . . . . . . . . . . .Page 12

Furniture Store . . . . . . . . . . . . . . . . . . . . . .Page 12

Furrier . . . . . . . . . . . . . . . . . . . . . . . . . . . .Page 12

Gas Company (see Fuel Oil Dealer) . . . . . Page (12)

Gift Shop . . . . . . . . . . . . . . . . . . . . . . . . . .Page 12

Glass Company . . . . . . . . . . . . . . . . . . . . .Page 12

Grain Elevator (see Farm Service) . . . . . . .Page (11)

Grocery Store . . . . . . . . . . . . . . . . . . . . . . .Page 12

Hardware Dealer . . . . . . . . . . . . . . . . . . . . Page 13

Hatchery . . . . . . . . . . . . . . . . . . . . . . . . . .Page 13

Health Care Center (see Hospital) . . . . . . . .Page 13

Health & Fitness . . . . . . . . . . . . . . . . . . . .Page 13

Heating (see Plumbing) . . . . . . . . . . . . . .Page (16)

Home Builders (see Contractor) . . . . . . . . .Page (9)

Hospital . . . . . . . . . . . . . . . . . . . . . . . . . . .Page 13

Hotel (see Motel) . . . . . . . . . . . . . . . . . . .Page (15)

Implement Dealer . . . . . . . . . . . . . . . . . . . .Page 13

Insulation . . . . . . . . . . . . . . . . . . . . . . . . . .Page 13

Insurance . . . . . . . . . . . . . . . . . . . . . . . . . .Page 13

Janitor Service . . . . . . . . . . . . . . . . . . . . . .Page 14

Jeweler . . . . . . . . . . . . . . . . . . . . . . . . . . . .Page 14

Kennel & Pet Shop . . . . . . . . . . . . . . . . . . .Page 14

Landscaping . . . . . . . . . . . . . . . . . . . . . . . . Page 14

Laundry (see Cleaners) . . . . . . . . . . . . . . . .Page (9)

Lighting (see Electrical Contractor) . . . . . .Page (10)

Liquor Store . . . . . . . . . . . . . . . . . . . . . . . .Page 14

Lumberyard . . . . . . . . . . . . . . . . . . . . . . . .Page 14

Machine Shop . . . . . . . . . . . . . . . . . . . . . . Page 14

Manufacturer . . . . . . . . . . . . . . . . . . . . . . .Page 14

Meat Market . . . . . . . . . . . . . . . . . . . . . . .Page 14

Medical Supply & Hospital Equipment . . . .Page 15

Mobile Home Dealer . . . . . . . . . . . . . . . . .Page 15

Monument Dealer . . . . . . . . . . . . . . . . . . .Page 15

Motel . . . . . . . . . . . . . . . . . . . . . . . . . . . . .Page 15

Motorcycle Dealer . . . . . . . . . . . . . . . . . . .Page 15

Mover . . . . . . . . . . . . . . . . . . . . . . . . . . . .Page 15

Muffler Service . . . . . . . . . . . . . . . . . . . . . .Page 15

Music Store . . . . . . . . . . . . . . . . . . . . . . . .Page 15

Nursery (see Florist & Landscaping) . . . . .Page (11)

Nursing Home . . . . . . . . . . . . . . . . . . . . . .Page 15

Office Supply . . . . . . . . . . . . . . . . . . . . . . .Page 15

Oil Company (see Fuel Oil Dealer) . . . . . .Page (12)

SLOGANS TO FIT THE BUSINESS CONT.

Page 3e Of Contents

Package Liquor Store (see Tavern) . . . . . . .Page (18)

Paint Store . . . . . . . . . . . . . . . . . . . . . . . . .Page 15

Paver . . . . . . . . . . . . . . . . . . . . . . . . . . . . .Page 16

Pet Grooming . . . . . . . . . . . . . . . . . . . . . . .Page 16

Pharmacy (see Drug Store) . . . . . . . . . . .  Page (10)

Photographer . . . . . . . . . . . . . . . . . . . . . . .Page 16

Pizza Parlor . . . . . . . . . . . . . . . . . . . . . . . .Page 16

Plumbing . . . . . . . . . . . . . . . . . . . . . . . . . .Page 16

Political . . . . . . . . . . . . . . . . . . . . . . . . . . . Page 16

Printing . . . . . . . . . . . . . . . . . . . . . . . . . . .Page 16

Radiator Service . . . . . . . . . . . . . . . . . . . . .Page 16

Radio Station . . . . . . . . . . . . . . . . . . . . . . .Page 16

Ready Mix . . . . . . . . . . . . . . . . . . . . . . . . .Page 16

Real Estate . . . . . . . . . . . . . . . . . . . . . . . . .Page 17

Religious Organization . . . . . . . . . . . . . . . .Page 17

Rendering Works . . . . . . . . . . . . . . . . . . . .Page 17

Rental . . . . . . . . . . . . . . . . . . . . . . . . . . . .Page 17

Restaurant . . . . . . . . . . . . . . . . . . . . . . . . .Page 17

Roofing & Siding . . . . . . . . . . . . . . . . . . . .Page 17

Sale Barn . . . . . . . . . . . . . . . . . . . . . . . . . .Page 17

Salvage Yard . . . . . . . . . . . . . . . . . . . . . . . .Page 17

Sand & Gravel . . . . . . . . . . . . . . . . . . . . . .Page 17

Savings & Loan (see Banks) . . . . . . . . . . . . Page (8)

Security Service . . . . . . . . . . . . . . . . . . . . . .Page 17

Seed Dealer (see Feed Dealer) . . . . . . . . . .Page (11)

Service Station . . . . . . . . . . . . . . . . . . . . . .Page 18

Shoe Store (and Repair) . . . . . . . . . . . . . . .Page 18

Sporting Goods . . . . . . . . . . . . . . . . . . . . .Page 18

Supermarket (see Grocery Store) . . . . . . . .Page (12)

Tavern . . . . . . . . . . . . . . . . . . . . . . . . . . . .Page 18

Tax Service . . . . . . . . . . . . . . . . . . . . . . . . .Page 18

Taxi Cab . . . . . . . . . . . . . . . . . . . . . . . . . .Page 18

Tire Sales . . . . . . . . . . . . . . . . . . . . . . . . . .Page 18

Title Company (see Abstract & Title Co.) . .Page (7)

Towing . . . . . . . . . . . . . . . . . . . . . . . . . . . . Page 18

Trailers . . . . . . . . . . . . . . . . . . . . . . . . . . . .Page 19

Transmission Service . . . . . . . . . . . . . . . . . .Page 19

Trash Hauling . . . . . . . . . . . . . . . . . . . . . . .Page19

Travel Agency . . . . . . . . . . . . . . . . . . . . . . .Page 19

Tree Service (see Landscaping) . . . . . . . . .Page (14)

Trucking . . . . . . . . . . . . . . . . . . . . . . . . . .Page 19

Truck Stop . . . . . . . . . . . . . . . . . . . . . . . . .Page 19

TV Repair Shop . . . . . . . . . . . . . . . . . . . . .Page 19

Vending Machine . . . . . . . . . . . . . . . . . . . .Page 19

Video Store . . . . . . . . . . . . . . . . . . . . . . . .Page 19

Welder . . . . . . . . . . . . . . . . . . . . . . . . . . . .Page 19

Well Drilling . . . . . . . . . . . . . . . . . . . . . . .Page 19

Western Shop . . . . . . . . . . . . . . . . . . . . . . .Page 19

Wholesale . . . . . . . . . . . . . . . . . . . . . . . . . .Page 19

SLOGANS TO FIT THE BUSINESS CONT.ble Of Contents

Page 4

SLOGANS TO FIT THE ITEM

Ash Tray . . . . . . . . . . . . . . . . . . . . . . . . . . .20

Banks . . . . . . . . . . . . . . . . . . . . . . . . . . . . Page .20

Billfold . . . . . . . . . . . . . . . . . . . . . . . . . . . .Page 20

Bookmark . . . . . . . . . . . . . . . . . . . . . . . . .Page 20

Brushes . . . . . . . . . . . . . . . . . . . . . . . . . . .Page 20

Calendars . . . . . . . . . . . . . . . . . . . . . . . . . Page .20

Caps . . . . . . . . . . . . . . . . . . . . . . . . . . . . .Page 20

Car Items . . . . . . . . . . . . . . . . . . . . . . . . . .Page 21

Carton Cutter . . . . . . . . . . . . . . . . . . . . . . .Page 21

Children’s Items . . . . . . . . . . . . . . . . . . . . .Page 21

Cigarette Lighters . . . . . . . . . . . . . . . . . . . .Page 21

Clipboard (see Note Books) . . . . . . . . . . .Page (25)

Clocks . . . . . . . . . . . . . . . . . . . . . . . . . . . .Page 21

Coin Purses . . . . . . . . . . . . . . . . . . . . . . . .Page 21

Coupon Keepers . . . . . . . . . . . . . . . . . . . . .Page 21

Cutlery . . . . . . . . . . . . . . . . . . . . . . . . . . . .Page 22

Emery Boards (see Nail Clippers) . . . . . . .Page (24)

Fans . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .Page 22

First Aid Kit (see Safety) . . . . . . . . . . . . . .Page (30)

Flashlights . . . . . . . . . . . . . . . . . . . . . . . . .Page 22

Flyswatters . . . . . . . . . . . . . . . . . . . . . . . . .Page 22

Funnels . . . . . . . . . . . . . . . . . . . . . . . . . . .Page22

“Glow In The Dark” Items . . . . . . . . . . . . .Page 22

Golf Items . . . . . . . . . . . . . . . . . . . . . . . . .Page 23

Hand Lotion . . . . . . . . . . . . . . . . . . . . . . .Page 23

Heart Shaped Items . . . . . . . . . . . . . . . . . .Page 23

Ice Scrapers . . . . . . . . . . . . . . . . . . . . . . . .Page 23

Key Tags, Key Cases . . . . . . . . . . . . . . . . . .Page 23

Kitchen Items . . . . . . . . . . . . . . . . . . . . . . .Page 23

Knives . . . . . . . . . . . . . . . . . . . . . . . . . . . .Page 23

Letter Opener . . . . . . . . . . . . . . . . . . . . . . .Page 24

Lint Brush (see Brushes) . . . . . . . . . . . . . .Page (20)

Litterbug . . . . . . . . . . . . . . . . . . . . . . . . . .Page 24

Lollipops . . . . . . . . . . . . . . . . . . . . . . . . . .Page 24

Magnets . . . . . . . . . . . . . . . . . . . . . . . . . . .Page 24

Matches (see Cigarette Lighters) . . . . . . . .Page (21)

Measuring Spoons (see Kitchen Items) . . .Page (33)

Memo Books . . . . . . . . . . . . . . . . . . . . . . .Page 24

Mirrors . . . . . . . . . . . . . . . . . . . . . . . . . . . .Page 24

Nail Clippers . . . . . . . . . . . . . . . . . . . . . . .Page 24

Night Light (see Flashlight) . . . . . . . . . . .Page (22)

Notebook . . . . . . . . . . . . . . . . . . . . . . . . . .Page 25

Openers . . . . . . . . . . . . . . . . . . . . . . . . . . . Page 25

Paint Paddles . . . . . . . . . . . . . . . . . . . . . . .Page 25

Paperweights . . . . . . . . . . . . . . . . . . . . . . .Page 25

Pens and Pencils . . . . . . . . . . . . . . . . . . . . .Page 25

Phone Items . . . . . . . . . . . . . . . . . . . . . . . .Page 25

Pill Box . . . . . . . . . . . . . . . . . . . . . . . . . . .Page 26

Pitchers (see Kitchen Items) . . . . . . . . . . .Page (23)ble Of Contents

Page 5

Playing Cards . . . . . . . . . . . . . . . . . . . . . . .Page 26

Pot Holders . . . . . . . . . . . . . . . . . . . . . . . .Page 26

Rain Bonnets . . . . . . . . . . . . . . . . . . . . . . .Page26

Rain Gauges (see Rain Bonnets) . . . . . . . .Page (26)

Rulers (see Yardsticks) . . . . . . . . . . . . . . . .(Page 27)

Salt & Pepper Shakers . . . . . . . . . . . . . . . . .Page 26

Sewing Items . . . . . . . . . . . . . . . . . . . . . . . Page 26

Sharpening Stone (see Cutlery) . . . . . . . . .Page (22)

Shoe Horn . . . . . . . . . . . . . . . . . . . . . . . . .Page 26

Smiling Face Items . . . . . . . . . . . . . . . . . . .Page 26

Tape Measures (see Yardsticks) . . . . . . . . .Page (27)

Thermometers . . . . . . . . . . . . . . . . . . . . . .Page 27

Tools . . . . . . . . . . . . . . . . . . . . . . . . . . . . .Page 27

Tops . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Page .27

Whistles . . . . . . . . . . . . . . . . . . . . . . . . . . .Page 27

Wooden Nickel . . . . . . . . . . . . . . . . . . . . . .Page 27

Yardsticks . . . . . . . . . . . . . . . . . . . . . . . . . .Page 27

ADDITIONAL SLOGANS

Anniversary . . . . . . . . . . . . . . . . . . . . . . . .Page 28

Dependability . . . . . . . . . . . . . . . . . . . . . . .Page 28

Employee Relations . . . . . . . . . . . . . . . . . . .Page 28

Good Luck . . . . . . . . . . . . . . . . . . . . . . . . .Page 28

Graduation . . . . . . . . . . . . . . . . . . . . . . . . .Page 28

Holidays . . . . . . . . . . . . . . . . . . . . . . . . . . .Page 28

If We Don’t Have It . . . . . . . . . . . . . . . . . .Page 28

Inspirational . . . . . . . . . . . . . . . . . . . . . . . .Page 29

Low Cost . . . . . . . . . . . . . . . . . . . . . . . . . .Page 29

Price . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .Page 29

Quality . . . . . . . . . . . . . . . . . . . . . . . . . . . .Page 29

Reminders . . . . . . . . . . . . . . . . . . . . . . . . .Page 29

Safety . . . . . . . . . . . . . . . . . . . . . . . . . . . . .Page 30

Service . . . . . . . . . . . . . . . . . . . . . . . . . . . .Page 31

Specialty . . . . . . . . . . . . . . . . . . . . . . . . . . .Page 31

Thank You . . . . . . . . . . . . . . . . . . . . . . . . .Page 32

Timely . . . . . . . . . . . . . . . . . . . . . . . . . . . .Page 32

P.S.A. Slogans . . . . . . . . . . . . . . . . . . . . . . .Page 32

SLOGANS TO FIT THE ITEM CONT.ogans

Page 6

COPY WRITING HINTS

Better ad copy is attained by following these simple guidelines:

1. USE LOGOS WHENEVER POSSIBLE. They are eye-catching and

convey an advertising message which might otherwise take

many words.

2. USE SLOGANS. They deliver a message to the recipients of the item

which will help them to remember the advertiser’s name.

3. KEEP COPY AS SHORT AS POSSIBLE. The less you say, the

more they’ll remember! Don’t clutter copy with zip codes, post office box

numbers and other seldom needed copy. If in doubt, it’s usually wiser to

say less than more. At times, the simple illustration and a couple of

words are sufficient. At other times, copy or a logo alone is best.

Page 7

ABSTRACT & TITLE CO.

A defective title is a poor legacy

Be sure the title is clear

Reliable and accurate abstracts

Your interest is the heart of our business

AIR CONDITIONING

Beat the heat with —

Control the climate with —

For “Low” prices and “High” quality

Friendliness in every degree

Keep Cool With —

Total air conditioning service

Your comfort is our business

AMBULANCE

24-hour service

Fast service from people who care

ANSWERING SERVICE

24 hours a day - 7 days a week

Accurate answering

Our business is your business

Prompt - courteous - accurate

Staffed only by experienced operators

The voice with a smile

We answer fast!

We do more than just answer your phone

When you’re out - we’re in

With us you’re always in

APPLIANCE DEALER

After the sale, it’s the service that counts

Appliances for modern living

Let us furnish your home with appliances

Let us make your house a home

Live better — electrically

Quality products for quality people

We service what we sell

AUCTIONEER (also see Sale Barns)

Fully licensed and bonded

Where you get something for nodding

AUTO DEALER

Another dependable car from —

Before you buy - give us a try

Complete motor-tune-up

Drive a bargain at -

Drive away with a smile

Every deal a fair deal

First in sales, first in service

For miles of smiles ... call —

Service that lasts

We do our own financing

You “auto” drive a —

You “auto” try us!

Your key to service

AUTO GLASS (see Glass Company)

AUTO REPAIR,

PARTS, BODY SHOP

Be wreckless - not brakeless

Beautiful bodies are our business

Big or small - we fix’em all

Brake inspection is your protection

Bumper to bumper repairs

Complete collision repairs

Good alignment - perfect balance

If it has wheels we’ve got the parts for it

It’s the brakes in life that count

Largest stock of auto parts in town

Park your car troubles with us

We are wreck-amended

We come on the double - when you’re in trouble

We take the “dents” out of accidents

When you stall - call -

When you’re left flat call —

You bend ‘em, we mend ‘em

Your parts plus store

AVIATION

The “plane” fact is - happiness is flying!

AWNING

Just a shade better

The sun never sets on our services

We cool the sunns To Fit The Business

Page 8

BAIL BONDS

Anytime - any court - anywhere

In jail? Need bail? Call____

24-hour service

We’ll help you out

When in jail - get out on bail

BAKERY

Every bite a delight

Fresh from the oven to you

Good from crust to crust

Good to the last crumb

Hurry back - we “knead” the

dough just a taste better

Like mother used to bake

Made better — tastes better

Old fashioned goodness and flavor

Our cakes and pies take the prize

Oven fresh at your kitchen door

Tasty pastry from

You’ve tried the rest, now try the BEST

BANK, CREDIT UNION

A good bank in a fine community

Anyway you figure, it pays to call

Bank of friendly service

Bank on the future with us

Bank on us

Bank with us and you can ...

Be sure — be safe — bank with ____

Come and grow with us

Dedicated to better banking

Dependable banking since (year)

For all your banking needs

Get the savings habit - the rest comes easy

Great oaks grow from little acorns

Growing by helping others grow

It pays to save with____

Make our bank your bank

Make your money work for you

Money saved makes dreams come true

Nearby and neighborly

Need a loan - apply by phone

Old fashioned friendliness - modern service

Open an account - watch it grow

Our interest will interest you

Plant your money where it grows

Safe because it’s sound

$ave for Security

Saving is a basic value

Saving is INTERESTing

Savings is the cornerstone of success

Sharp savers bank with...

Smart investors save at...

Sound, reliable service since____

$uce$$ begins____

Teach your $$ to have more cents

The bank built by its friends

The personal service bank

The trail of thrift leads to success

There’s no place like a home of your own

Time is money — save both at ____

We give 2 kinds of interest ...

compound and personal

We have your interest at heart

We pay you to save

We’re here on your account

We save together — lend to each other

When you need a friend, come to ____

Where you save, borrow, and build

Where you save makes a difference

With a daily interest in you

You’ll like our “interest” in your account

BAR (see Tavern)

BEAUTY AND BARBER SHOP

A beautifying place

By appointment only

Creating Your Positive Image

Enhance your beauty

Hair styling with you in mind

It’s the cut that counts

Look your best —

Styles designed with you in mind

The ultimate in beauty

We care for your hair

Your beauty is our business

BICYCLE DEALER

(see Motorcycle Dealer)

BOAT DEALER

The complete marine store

We’re #1 in boating fun

BOUTIQUE (see Clothing Store)gans To Fit The Business

Page 9

BOWLING ALLEY

24 lanes open 24-hours

52 lanes of relaxation and fun

Always a strike — never a split at ____

Bowl for fun

Bowl your way to fun & health

Bowling for the whole family

Keep in shape — bowl!

Meet me in the alley

The one sport for everyone

Where the good times roll

BUILDERS SUPPLY

(also see Construction and Contractors)

Everything to build everything

Get it all in one spot

Side with us

CAFE (see Restaurants)

CAMERA SHOP

Our business is developing nicely

CAR WASH

Grime doesn’t pay

A clean car drives better

CATERING

Catering for the particular

Everything furnished but the guests

CHURCHES (see Religious Organizations)

CLEANERS

As ye rip, so shall we sew

Better care - longer wear

Come clean with us

Fine clothes deserve fine cleaning

Free pick up - Free delivery

Make washday a Holiday

One call cleans all

The cleanest “number” in town

To a “clothes” friend

Wash your duds in our suds

CLOTHING STORE

Dress for success

Exclusive brands - latest styles

Exclusive but not expensive

Fur-ever yours (furrier)

It pays to look your best

Let us suit you

The latest styles in many sizes

We care what you wear

Your appearance is our business

You’ll love our prices

CLUBS

Serving the community

Thanks for being our guest speaker

COCKTAIL LOUNGE (see Tavern)

COLLECTION AGENCY

If it’s collectible, we’ll collect it

CONCRETE DEALER

For “Concrete” prices call —

Get a load of this for lifetime construction

Our guarantee is your concrete satisfaction

Concrete Lasts for Ages

CONSTRUCTION & CONTRACTOR

Builders of better homes

For the best figure in town

For the home of your life

From footings to finish

Let us build your dream home

Let us measure your needs

Remodeling is an investment, not an expense

See us first - free estimates

There’s no place like home - build one

_____Years of quality construction

CO-OP (see Farm Co-op)

CREDIT UNION (also see Banks)

Borrow where you save, save when you borrow

It pays to belong!

It’s profitable! It’s convenient! It’s yours!

It’s your credit union - Use it

Save regularly and borrow wisely

Save today for the needs of tomorrow

Sound reliable service

When you need a friend, see ____logans To Fit The Business

Page 10

DAIRY

American’s health insurance

Drink milk for health’s sake

For a healthy family serve_____milk

Milk - nature’s perfect drink

Nature put what you need in milk

Our milk is “udderly” wonderful

Taste the difference

Your baby’s best friend

Your best food value

DELICATESSEN

Treat your belly to our deli!

DELIVERY SERVICE

We’ll get you there faster!

You call - we haul

DENTIST (see Doctor)

DOCTOR & DENTIST

Be true to your teeth

Or they’ll be false to you

I have been to my doctor (dentist)

My tooth (to go on pill boxes)

Smile with confidence

Smiles are forever!

Thanks for being a good patient

Where your good health is our concern

Your “health” is our business

DRUG STORE & PHARMACY

Dependable prescriptions since

For perfect prescriptions every time

Headquarters for health

Helping you enjoy life

Just what the doctor ordered

We are prescription specialists

Where pharmacy is a fine art

Where your good health is our concern

You can depend on us!

Your doctor has our number

ELECTRICAL CONTRACTOR

(Power & Light)

Electrically yours

Everything electrical

Is your electrical wiring up to date?

Let us help you out of the dark

Let us light up your day

Let us make things brighter for you

Lighting the way since_______

Residential & commercial wiring

We solve your “current” problems

You phone - we’ll wire

EMPLOYMENT AGENCY

Employment counselors since

Matching people with jobs

The right person for the right job

ESCROW COMPANY

Fast, accurate, courteous

EXCAVATING & DIRT MOVING

Ditch digginest little co. around

Fast, dependable service

It’s cheaper our way

No job too big

Our service at your service

Reasonable & reliable

We deal in dirt

We dig for our money

We dig your problems

We move the earth

EXTERMINATOR

Don’t let them bug you

Estimates with no obligation

If you need this you need our service (Flyswatter)

If you have pests, we’ll do the rest

Let a trained expert do the job

Pests - you got’em, we get’em!

Protecting your health & property

We make “mouse” calls

What’s bugging you?ogans To Fit The Business

Page 11

FARM CO-OP

Better living through CO-OPeration

Buy CO-OPeratively

Farm owned - farmer operated

Of, by and for the farmers

Our profits are your savings

Owned by the people we serve

Stay on top, support your CO-OP

The business farmers own

You share the savings and the profits

Your CO-OP serves you best

FARM SERVICE

Ag is my bag

America’s greatest asset - the farmer

Better farms make a better America

Everything for modern farming

Farmer’s one-stop service

Farming - a fine life

For all your farm supply needs

Good crops start with good seed

Good equipment makes a good farmer

I’m bullish on beef

I’m proud to be a farmer

I’m proud to be a rancher

Serving the farmer since ____

The farmer’s friend

We work harder for our farmers

FEED & SEED DEALER

A man reaps what he sows

Better feed — better results

Feed and seed for every need

Feed - Seed - Supplies

For all your needs, use____feeds

If it grows, we have it!

Look to the future and save with ____

Our best ads are planted - not printed

Quality feeds & seeds pay dividends

The complete farm store

Top grain for top feeds

Watch ‘em grow with______

FERTILIZER DEALER

As necessary as the rain

Better yield in every field

Feed the soil that feeds you

Field tested fertilizers

For growing satisfaction

In business to help you grow

We fill your growing needs

We have a brand to suit your land

We’re full of fertilizer!

FLOOR COVERING

A home means more with carpet

A square deal with every square yard

Carpet makes a house a home

For the best “carpet” in town

Prices that make your budget smile

This floor laid by ____

Where quality and price meet

Your comfort is our business

FLORIST & NURSERY

Come “grow” with us

Everyday is someone’s birthday

Flowers for all occasions

For every “bloomin” thing

If it grows, we have it

In any event — wire flowers

Our business is blooming (growing)

Our flowers brighten the hours

Petal pushers

Say it with flowers

Send flowers from ____

The best bloomin’ flowers in town

FOOD LOCKER

Cold service with warm treatment

Complete meat processing

Custom processing

Food in freezer makes life so much easier

Frozen assets

Process - Smoking - Curing

We freeze to pleaselogans To Fit The Business

Page 12

FUEL OIL DEALER

Be “coaled” & warm

Don’t fuel around, call us

Our customers are our warmest friends

Our fuel is “oil-right”

Pay less and heat better

The best fuel in every degree

We keep the home fires burning

We sell comfort by the gallon

We’re “oilways” at your service

When you need fuel, call —

FUNERAL HOME

A friendly service in your hour of need

A proven community service

Dignified, personal service

For those who care

Quiet, dignified supervision

Remember your loved ones

Service of dignity and consideration

Serving others as we would be served

The leading funeral home in —-

FURNITURE STORE

Big city selection with country convenience

Complete home furnishings

Distinctive furnishings

Everything for your home

First in furniture

Furniture that stands the test of time

Turning houses into homes since ____

We furnish everything for the home

Where good furniture is never expensive

Your comfort is our business

FURRIER

“Fur-ever” yours

Our furs make warm friends

The dominant note is refinement

GAS COMPANY (see Fuel Oil Dealer)

GIFT SHOP

Enjoy our “browsepitality”

For gifts of distinction

Gifts for any occasion

Gifts for the ones you love

Today is someone’s birthday,

Remember with ____

Whatever the occasion ...

Say it with a gift from ____

GLASS COMPANY

Clear vision ahead with

Helping you see ahead

We appreciate your business!

Quality at no great cost

See your way clear with ____

The glass with class

24-hour emergency service

We go to great panes to serve you

We install the best & service the rest

We’ll keep you in the clear

GRAIN ELEVATOR (see Farm Service)

GROCERY STORE

Everything for every meal

Fine foods & choice meats

Home of the food budget plan

Make our store your store

“Meats” with your approval

Quality food values every day

Stop and Shop at

We “meat” your individual needs

Where pleased customers meet

NEED HELP? call 1-800-500-7227gans To Fit The Business

Page 13

HARDWARE DEALER

(also see Lumber)

Do-it-yourself headquarters

Good tools shorten labor

One stop home improvement center

Our hardware will stand “hard wear”

There’s no substitute for quality

Your hardware headquarters

Your total hardware store

HATCHERY

Better bred chicks

“Cheepers” by the dozen

Chicks with a future

Our chicks are something to crow about

Rain or shine our chicks grow fine

We put legs on fertile eggs

HEALTH CARE CENTER (see Hospital)

HEALTH & FITNESS

Come in, what do you have to lose?

First come, first curved

Visit our “thinner” sanctum

HEATING (see Plumbing)

HOME BUILDERS (see Contractor)

HOSPITAL

24-hour emergency care

Another special delivery from ... (Maternity)

Health planning makes good cents!

I got my start at ... (Maternity)

I’m brand new from ... (Maternity)

Our nurses are very patient people!

Our nursing makes the difference!

Our patients are VIPs!

Thanks for giving (Blood Donor)

Thanks for your pint size miracle (Blood Donor)

“We care”

HOTEL (see Motel)

IMPLEMENT DEALER

Better farms make a better America

Everything for modern farming

Good equipment shortens labor

Measure your profits with implements from ____

Supplying farmers with fine farm equipment

The farmer’s home of satisfaction

You can’t miss when you deal with ____

INSULATION

Bears can hibernate ____ you can insulate

Control your climate with ____

It’s not a home until it’s insulated

Keep cool — save fuel with ____

This home insulated with ____

We put hot and cold in their place

Year-round comfort with ____

Your comfort is our business

INSURANCE

Accidents don’t pay, but we do

An insured crop will never fail

Be secure, let us insure

For all our insurance needs

For complete protection, insure with ____

If it’s worth owning - it’s worth insuring

Insurance plans tailored to your needs

Insurance specialists

Insurance that pays

Insure today - be sure tomorrow!

Loss-preventing headquarters

Our only business is protecting YOU

Poor fly — No protection (flyswatters)

Protection with service

Full service agencyogans To Fit The Business

Page 14

JANITOR SERVICE

Leave the dirty work to us

JEWELER

Dependability — our watch word

Diamonds win hearts

Give her something to remember you by

Gifts of Distinction for the ones you love

Life’s most treasured jewels — our children

Our gems are real jewels

Our time is your time

Spades, hearts, clubs — but especially diamonds

(playing cards)

Try our rings on for “sighs”

Where value is a time-honored tradition

Your jewelry counselors

KENNEL & PET SHOP

(also see Pet Grooming)

I had a “howling good time” at ...

Your pet’s home away from home

Guppies to puppies

LANDSCAPING

Commercial & Residential

Retaining Walls

Landscaping & Design

Ponds & Waterfalls

Free estimates on lawn care

Snow removal

Fall & Spring Cleaning

Seeding & Sod

Decorative rock

LAUNDRY (see Cleaner)

LIGHTING (see Electrical Contractor)

LIQUOR STORE

& LIQUOR WHOLESALER

Always in excellent spirits

Don’t go by - stop and buy at -

For that holiday “spirit” visit ...

High in quality - low in price

Particular people prefer

Pick up your spirits at

Spirits low? Call ...

The best you can buy comes from ...

We cater to your good taste

LUMBERYARD

(also see Hardware Dealers)

Buy where the builders buy

If it’s lumber - call our number

Lumber headquarters for ____years

Need lumber? Call ____

One board or a truckload

Where your future home begins

Wood goods from good woods

Your one-stop building supplier

MACHINE SHOP

Big or small, we fix’em all

Let our machinery fix yours

Our workmanship is beautiful (girl cal.)

Perfect in every detail

When you think of quality, think of ____

MANUFACTURER

Courtesy & Dependability

High in value - low in prices

Our business is built on satisfaction

Quality has no substitute

Quality products for quality people

Satisfaction in every transaction

Satisfied customers are our greatest asset

Tops for quality

Why not have the best?

MEAT MARKET

(also see Grocery Store)

Let us “meat” you

Let us “meat” your needs

“Meats” with your approvalSlogans To Fit The Business

Page 15

MEDICAL SUPPLY

& HOSPITAL EQUIPMENT

Specialists in all get-well needs

MOBILE HOME DEALER

Your wheel estate dealer

MONUMENT DEALER

A thing of beauty is a joy forever

Everlasting, beautiful and permanent

Memorials that endure

Remember your loved ones

We build for the ages

MOTEL & HOTEL

Experts at conventions, banquets, and meetings

For the “rest” of your life

Home comforts at reasonable rates

Luxury for less

Our guests always return

Please don’t smoke in bed (ash trays)

People’s choice

Vacation paradise

Where our guests send their friends

Where the guest gets the best

Your home away from home

MOTORCYCLE DEALER

The family cycle shop

MOVER (also see Trucking)

We move you safely

When it’s your move, call us

MUFFLER SERVICE

A new muffler is a “sound” investment

Our business is exhausting

Our specialty — quality mufflers

Particular people prefer —

“Roar” in — “purr” out

We do anything that’s exhausting

We sell the best and charge you less

MUSIC STORE

Everything musical

Our business is “sound”

We keep your day filled with music

Where there’s music there’s life

NURSERY (see Florist & Landscaping)

NURSING HOME (also see Hospital)

Loving kindness meets the tender heart

Special caring for special people

OFFICE SUPPLY

A good name to keep on file

Exclusive, but not expensive

File your office needs at ____

If your office needs it, we have it

Our products & service satisfy

There’s nothing stationery about us

We service what we sell

Your office needs us

OIL COMPANY (see Fuel Oil Dealer)

PACKAGE LIQUOR STORE

(see Tavern)

PAINT STORE &

PAINT CONTRACTOR

Better paints make better painters

Don’t put it off — put it on

Everything in paints & wallpapers

Just a shade better

Let us beautify your home

No job too big or too small

Our paints weather the weather

Paint adds value and beauty

This house painted by —

Page 16

PAVER

From driveways to highways

Let us pave your way

Paving roads to the future

PET GROOMING

(also see Kennel/Pet Shop)

Our place is going to the dogs

The only love that money can buy

We specialize in puppy love

Where elite pets meet

Where your pet is treated royally

PHARMACY (see Drug Store)

PHOTOGRAPHER

A child’s picture never grows up

A gift only you can give

A picture is a lasting treasure

Photographs that live forever

Remember your wedding anniversary

Specialists in bridal portraits

The perfect gift!

Today’s pleasures — tomorrow’s treasures

Tomorrow’s memories come from today’s pictures

PIZZA PARLOR

Where discriminating pizza lovers dine

PLUMBING & HEATING

Call us before you need us

Control your climate with ____

Good houses deserve good plumbing

Keep trouble from happening, call ____

In case of a bad break, call ____

The best name in —

We sell the best, and service the rest

We sell warm winters and cool summers

Your all weather friends

Your cold weather friends

Your warm weather friends

POLITICS

A capable, honest leader

A vote for experience

Best fitted for the office Elect ...

Exercise your right and your duty - vote!

________is working for you!

Of the people, for the people

My record speaks for itself

Re-elect ...

The man for the office

The people’s choice

The people’s friend

Vote!

Vote for ...

Your vote and support is appreciated!

PRINTING

Creators of good impressions

For a good impression

Quality has no substitute

The impression we make is the image you get

The printing specialists for over_____ years

RADIATOR SERVICE

Cooling systems are our only business

RADIO STATION

Sound advertising that gets results

READY MIX

For the right mix at the right time

Freshly mixed as you want it

From swimming pools to new schools

Mix with the right people

Radio dispatched trucks

Ready-mix when you’re ready

We pour on the serviceogans To Fit The Business

Page 17

REAL ESTATE

An investment in the future

Get a “Lot” out of life

Home is where the heart is

Household name in real estate

“Lots” of satisfaction

Making home ownership easy

UN-lease yourself, buy a home

We have “lots” to sell

Wishing you well in your new home

Your home partner

Your hometown Realtor

RELIGIOUS ORGANIZATION

A New beginning!

A community of Faith

Let God straighten out your life

Let me be a reflection of God’s love

God Bless You Everyday (calendar)

There’s something for everyone ...

When life throws you a curve — turn to God!

Ye are the light of the world

RENDERING WORKS

One call does it all

Our business is “picking up”

You call, we haul, big or small

RENTAL

Don’t invest, rent the best

Rent, let the rest of the world go buy

Save more by renting

Things to rent for every event

RESTAURANT & CAFE

Best steaks in town

Famous for fine food since_____

Fine food for the finest people

Food you’ll remember

Good home cooking

Home style cooking

Next to home, the best place to eat

Something’s always cooking at ____

Where every meal has taste appeal

Where good friends meet and eat

ROOFING & SIDING

A roof that won’t let you down

Above all, a good roof

Always on top

Dependability for over 15 years

For a hole in the roof or a whole new roof

For protection from falling water

Large or small, we top them all

This home made comfortable with ____siding

Tops since_____

We cover the city

We top’em all

SALE BARN & AUCTIONEER

If it’s livestock, we know how to sell

Satisfaction with every transaction

Where the buyer & seller meet

SALVAGE YARD

Always in the scrap

New or old, we have the parts

We have it, or we’ll get it

You wreck’em, we buy’em

SAND & GRAVEL

Dependable service since ____

Low prices, fast service

No job too big, no favor too small

Reasonable, reliable

When you need gravel, call ...

SECURITY SERVICE

Reliable security service for every need

SEED DEALER (see Feed Dealers)ogans To Fit The Business

Page 18

SERVICE STATION

Always ready to serve you

Bumper to bumper service

Complete automotive service

Don’t just drive by, drive in

Full service car care

Go with_____complete one-stop service

It’s the service that counts

Let us keep you rolling

Old fashioned friendliness with up-to-date service

Service is not our motto — it is our business!

Service with a smile

Stop and gas with us

24 hour wrecker & road service

When you’re left flat, call us

We’re “oilways” at your service

Where service has a meaning

Won’t start? Call us!

SHOE STORE - SHOE REPAIR

A fit for all feet

A step in the right direction

Put your feet on easy street

Put yourself in our shoes

Serving your shoe repair needs since ____

Shoes for all walks of life

Shoes to fit the billfold

Two feet ahead in fashion

SPORTING GOODS

All good sports shop here

Ask about our pay-as-you-play plan

Complete athletic headquarters

Everything for the skier

Everything for your hunting needs

Hunting or fishing, see ____

To a good sportsman from ____

We sell fun with performance & safety

Why “hunt” for a bargain? Call ____

You can’t miss with our service

SUPERMARKET (see Grocery Store)

TAVERN, BAR,

PACKAGE LIQUOR STORE

A friendly place where friends meet

Coldest beer in town

Fine wines our specialty — courtesy our rule

Let us keep you in good spirits

Meet your friends at ____

The happy time place

Where cold beer makes warm friends

Where you’re always welcome

You’re never a stranger at ____

TAX SERVICE

Year round tax counseling

TAXI CAB

Around the block, or around the town, call ____

Dependable, courteous service

Forget the traffic worries — take a taxi

Get the habit — taxicab it!

Going your way — night or day

Leave the driving to us

Relax in safety

Safe, courteous drivers

The cleanest cabs in town

24 - hour radio dispatched

TIRE SALES

Drive better with ____

Happiness is being well balanced

Next time you have a blowout ...

Invite us to your flat!

We never “tire” of your business

When you need tires think of ____

When you’re left flat, call––

TITLE COMPANY

(see Abstract & Title Co.)

TOWING

Big or small — we tow them all

In a rut? We’ll pull you out!

No hill too steep, no ditch too deep

Our business is picking up

24-hour & 7-day road service

We’re pulling for youogans To Fit The Business

Page 19

TRAILERS

Across town or across the nation

TRANSMISSION SERVICE

(Jackson’s) finest transmission professionals

We’ll get you in gear

TRASH HAULING

Our business is picking up

Rain or shine, we pick up all the time

Sanitary engineers since ____

TRAVEL AGENCY

Happy traveling

Let us help you plan your trips

May good luck travel with you

Our time is at your service

Planning a trip? Call —

Serving you is a pleasure

TREE SERVICE (see Landscaping)

TRUCKING (also see Movers)

Across the street or across the continent

As close as your phone

Don’t get stuck, ship by truck

Give us a call, we’re ready to haul

On the move since

Our business is “picking up”

We move you safely - far and near

We’ll take that load off your mind

We’re not satisfied unless you are

When it’s your move, call —

You say where, we’ll take it there

You need us every move you make

You call, we haul

You call, we haul, big or small

TRUCK STOP

(also see Service Station & Restaurant)

Serving truckers since ____

Stop and gas with us

The truckers home away from home

The trucker’s friend

24-hour cafe & truck stop

We never close, so keep on truckin’

TV REPAIR SHOP

A nice number to know (phone#)

Choice workmanship in every detail

Low prices, fast service

No matter what the model, we’ve got the parts

VENDING MACHINE

Your needs at the drop of a coin

VIDEO STORE

Adventures in sight and sound

Take home a star

The finest in home movie entertainment

Video at its best

Your home entertainment center

WELDER

Give us a break, and we’ll fix it

We weld anything

WELL DRILLING

There is a drink in most all we sink

Water, lifeblood of the universe

WESTERN SHOP

Everything for horse and rider

Where the west begins

Your complete western store

WHOLESALE

A product for every need

It’s_______for all your supplies

Serving the finest retailers in the worldlogans To Fit The Item

Page 20

ASH TRAY

No “butts” about it, our service is good

Please don’t smoke in bed

Practice fire safety daily

Put your ashes here

BANKS (also see children’s items)

Big DOLLARS from little pennies grow

Fatten your savings at ____

Fill me up to buy ____

Return me to ____

Saving is “interest”ing

This little pig goes to ____

Where you save does make a difference

You can bank on us

You’ll save wisely with ____

BILLFOLD

For refills, come see us (financial institution)

Put your money here and your confidence in

BOOKMARK

Marks the spot for service

A mark of quality

As you turn a page, turn to us for ____

Mark your place and shop at ____

BRUSHES

Brush away your______problems

It pays to look your best

To a “clothes” friend of ____

We care for what you wear

We’ll never give you the “brush off ’

Your appearance is our business

CALENDARS

At your service, year round

Be up-to-date with ____

Best wishes for every day in the year

For the best figure in town (girl calendar)

Greetings every day of the year

God bless you throughout the year

Have a great year

Let’s all stick around and have a good year

(stick on calendars)

Make a date to ____

May all good things be yours throughout the year

May every day be a good day

May the best in every day be yours

Our workmanship is beautiful

Remember _________club meets on ____

Service you’ll want to stick with (stick on calendars)

Serving is always in season

Stick with the professionals (stick on calendars)

Stick with us for service (stick on calendars)

365 days of best wishes

365 days of happiness

365 days of service

Year round greetings

SAFETY RELATED CALENDARS

Give kids a “brake”

Honor the school police -

they are protectors of our children

In their safety lies America’s future

Please drive carefully

Practice fire safety daily!

Think twice when driving — once for the other guy

We love our children — please drive carefully!

CAPS

Hats off to —

Heads first

We tip our caplogans To Fit The Item

Page 21

CAR ITEMS

(also see Key Tags and Sleet Scrapers)

Best friend your car can have

Drive safely

For miles of smiles

For safety’s sake, buckle up

Happy motoring

May good luck travel with you

We never “tire” of your business

We sell the best and service the rest

You “auto” stop in and save with ____

CARTON CUTTER

A cut above the rest

Don’t cut yourself out

For a sharp customer

For clean cut service

More sharp service from ____

CHILDREN’S ITEMS

From high chair to high school

From tot’s to teens

Good youngsters make better citizens

To our future customers

CIGARETTE LIGHTER

(also see Flashlights)

A friendly light from —

A hot brand for______years

A light reminder to call —

“De-Lighted” to serve you

For hot ideas

For matchless service, see —

For the hottest deal in town

For unmatched service, call —

Have a light on us

Have you seen the light? See ____

Let us light up your day

Lighting the way for ____years

Light up your day with ____

Light your way to ____

Lighten your______worries, call ____

Matchless performance with —

Practice fire safety daily

Strike it rich (savings & loan)

There’s no match for quality at ____

CLIPBOARD (see Note Books)

CLOCKS

At Tax Time (accountants, tax service)

For your leisure time

If time is a major point

If time is taking its toll on you

Make the most of your valuable time

Make up for lost time

Next time you need ____

Open 24 hours

Our service (product) passed the test of time

Same time next year (convention, sales meeting)

Since time began

The best of time (event)

The times are changing

Time and time again we’ve proven ____

Time marches on, so does technology

We’re ahead of the times ...

We’re always on time

When every second counts

COIN PURSES

For the money you save at ____

It’s money in your pocket when you deal with

Need more money? See ____

See us before you get down to your last nickel

Save your nickels at ____

The big “change” is to ____

To a “purse-onal” friend

To coin a phrase, thank you from ____

You’ll pocket savings at ____

COMBS

“Comb” back and see us

“Comb” grow with us

Comb out your troubles, call ____

It pays to look your best

Service from head to toe

To groom your car see ____

COUPON KEEPERS

Always inflation-fighting prices at ____

An inflation-fighter gift from ____

Another inflation-fighter from ____

Cents off add up to dollars saved!

Clip & save with ____

Coupons save you money

For money saving coupons, read the (name of paper)

Invest the money you save through coupons with us

Save money by clipping coupons from ____

Save money with your coupons at ___logans To Fit The Item

Page 22

CUTLERY &

SHARPENING STONES

Clean cut service

For a sharp customer

For a sharp friend of ____

For clean cut service

For extra sharp service

For sharp service

For sharp values

For the sharpest deal in town

Keeping the edge on service

Never a dull idea from ____

Our service has the edge

Sharp people save at ____

We keep a sharp eye on ____

EMERY BOARDS (see Nail Clippers)

FANS

Don’t get hot. Cool it with ____

Don’t get blown away by high electric bills, call ____

Fan out your profits

I’m a______fan

I’m a fan of______

Join the_______fan club

Save energy, use your manual cooling system

Your warm weather friend

FIRST AID KIT (see Safety)

FLASHLIGHTS & NIGHTLIGHTS

(also see Cigarette Lighters)

Brighten your way to better banking

“De-lighted” to serve you

Let us cast some “light” on your problems

Let us “lighten” your work

Light the way to better ____

Our service “shines”

Things are “brighter” at ____

We’ve taken a shine to you

FLY SWATTERS

A hit and never a miss with ____

A sure hit

Buzz in for better service

For service on the fly

For the little things in life that bug you

Get it all in one swat

Hit your_______problems on us

Keep your engines humming -

for tune-up call ____

No one’s a pest at ____

Our service hits the spot

Swing your business to us

Troubles fly away with ____

We’re not a fly by night company -established__years

You can’t miss with ____

You don’t bug us, we appreciate you

FUNNELS (also see Kitchen Items)

A “thank you” from ____

Fill’er up at (service station)

Funnel your business to ____

Let us fill your________ needs

GLOW IN THE DARK ITEMS

For “glowing” results

For profits that “glow”

“Glow” first class with

“Glow” with the best

Let us light up your day

Light your way to ____

Our______is brighter

Our service “glows”

Smile and “glow” to ____

Watch your savings “glow” at ____

You’ll “glow” with pride in a new car fromogans To Fit The Item

Page 23

GOLF ITEMS

Drive better with ____

Driving for your business

For on-the-ball service

FORE our good friends

FORE quick service

“Putt” your business in our hands

Repair your divots and bank with

Service to a “tee”

Swing to ____

Tee up with

We’re on par with the best

We’re on the ball

HAND LOTION

A “handy” gift from ____

A soft touch from ____

Every day is ladies day at ____

Hand us your_____problems

Let us give you a hand -

Smooth service from ____

You’re in good hands with ____

HEART SHAPED ITEMS

A HEARTY thank you from ____

For a “hearty” meal

For a sweetheart of a deal

Have a heart - give us a call (phone#)

Have a lovely day

Our heartfelt thanks

Service from the heart

We have your interest at heart

We love to serve you

You’ll love a____from____

You’ll love our service (or prices)

You’re the heart of our business

ICE SCRAPERS (also see Car Items)

For your added safety

For your driving convenience

Get a better look at our service

If you still can’t see, see ____

Just to make it clear, we appreciate your business

Make it easy on yourself

Scrape a path to ____

Scrape away your troubles

See your way clear with ____

Yours for safer driving

KEY TAGS & KEY CASES

(also see Car Items)

For a key customer

For the keys to your new ____

Helping you is the key to our success

Keyed to serve you best

Lock up your future with a savings account

Service is the key to our success

The______with “key” ideas

The key to the best deal in town

The key to your new home

The key to your success

Unlock your sales with ____

We hold the key to your____problems

When you stall, call ____

Your key to financial security

Your key to gracious living (real estate)

Your key to happiness

Your key to quality

Your key to satisfaction

Your key to service

KITCHEN ITEMS, MEASURES

(also see Yardsticks)

A full measure of service

Always thinking of a way to serve you

An extra “measure” of service

For a good mix of quality and service

One good turn deserves another

Our service “pours” out to you

“Scoop” up profits with ____

Service with ease

The right “measure” to serve you

To serve you better

We measure up

KNIVES

A “sharp” place to trade

Be sharp, cut costs with ____

Cut costs with ____

For a sharp deal, call ____

Never a dull moment at ____

Point your business to ____

Service that’s to the point

“Sharp” shoppers shop at ____

Sharpen your memory at ____

The sharpest deal in townans To Fit The Item

Page 24

LETTER OPENER

Open up new business with ____

Our doors are open to you

LINT BRUSHES (see Brushes)

LITTERBAG

Clean deals on clean wheels

Donate what you can, because every litter bit helps

Don’t let a little lunch Become a litter lunch

Drive home a clean deal

Help keep America’s circuits clear (computer co.)

Insure a cleaner tomorrow — use litterbags

Keep our campaign trail clean -

use a litterbag (political)

Learn not to litter

Litter doesn’t grow on trees -

keep your national park clean

Litterbags for trash,

First National for cash. (financial)

Take a “byte” out of litter (computer store)

Take a “litter” off the top (beauty shop)

Take account for America’s future

Vote out litter (political)

LOLLIPOPS (also see Children’s Items)

For good taste, shop at ____

Help lick your____problems, call ____

How sweet it is

Quality you can taste

Sweets to the sweet

To our best friends

MAGNETS

Stick with the professionals

Stick with us

Stuck for ideas? Call ____

The____that sticks

We’re “stuck” on you

We’ll stick with you

We’re “holding” the line

You won’t get “held-up”

MATCHES (see Cigarette Lighters)

MEASURING SPOONS

(see Kitchen Items)

MEMO BOOKS

A note of thanks from ____

A reminder to remember

For notable service

I think you’re noteworthy

Make a note to call

Make a note to order

Make a note to remember

Note our number

To a note-able friend of ____

MIRROR AND

MIRROR CALENDARS

A reflection of our appreciation

Look inside and see a friend of ours

Look to______for dependable service

Reflecting our appreciation

See us and pay less

See us for the finest service

Smile, it’s a nice reflection on you

The person on the other side is our friend

Turn this over and meet a friend of ours

We think you’re beautiful

You are looking at a good customer of ours

NAIL CLIPPERS, FILES, AND

EMERY BOARDS

A good name to keep on file

Clip repair bills at ____

Don’t get clipped, see ____

File your_____problems with us

File your vote for (political)

Our files say, time for ____

Service at your fingertips

Smooth out the rough spots with ____

Trim away your______problems with us

Trim waste with ____

NIGHT LIGHT (see Flashlight)gans To Fit The Item

Page 25

NOTE BOOK

A reminder to call ____

A reminder to remember

For notable service

For quick reliable service, call ____

Make a note to call

Make a note to remember

Make a note to see us for all your_____needs

“Note” this number

Noting our______Year

Service at your fingertips

There’s a “notable” difference in ____

We’re as near as your phone

OPENERS (BOTTLE OR JAR)

A turn for the better

Don’t know which way to turn?

Don’t let opportunity slip away, see ____

Don’t lose your grip

For a new twist in ____

For your “opening” pleasure

Get a grip on ____

Get hold of a winner

Here’s gripping proof we appreciate your business

Hold on to good service

How’s this for openers?

It’s easy to “open” a

(charge account, savings account, etc.)

Keep a good grip on ____

One good turn deserves another

“Open” to serve YOU

“Open” 24 hours

Our door is always “open”

Ready to serve you

Try us for openers

Turn to the bright side, shop at ____

We have a hold on your needs

We never slip when it comes to service

We’ll open the way to ____

We’re opening something new

PAINT PADDLES

Brush up on do-it-yourself jobs

For a gallon of values

Put on a new face with a coat of paint from ____

Stir up sales with ____

This paint was bought from ____

PAPERWEIGHTS

For weighty management problems, call ____

Hold down costs with ____

Our business rests on you

PENS & PENCILS

Be treated “write”

Best regards from —

Don’t be “lead” astray

Erase your____problems at ____

Get the point at ____

If it isn’t right, we make it “write!”

If it’s (insurance), we write it

Make a note to call

Make it a point to stop at

Our service is sharp

Point your______our way

The customer is always “write” at ____

We point the way to progress

Write an order with us

“Write” on the ball

PHONE ITEMS

A good number to remember

A phone call away

Announcing our new phone number

As near as your phone

Bank by phone

Call collect

Call orders toll free

Call our toll free hot line

Call our toll free number

Call the best - it costs less

Call us first

Call us for free estimates

Call us for service

For service, call —

Friendly service at your phone

Give us a call - we listen

Give us a ring

If you want the best, call

Let one call do it all

One call does it ALL

Our service begins when you call (Phone#)

day or night

Phone for a loan

Service at your fingertips

Tele-banking 24-hours a day

The loan phone

The number for_____

To bring me - ring me

To bring us - ring us

We’re just a phone call away

You ring - we bring

Your hot line to servicelogans To Fit The Item

Page 26

PILL BOX

A sure cure for all your needs

We are your remedy

PITCHERS (see Kitchen Items)

PLAYING CARDS

Always a good deal at ____

Deal with confidence

Don’t gamble, see us

For no nonsense dealing call ____

Good luck

See us for a “straight deal”

We appreciate your business

POT HOLDERS

A hot brand for______years

A kitchen pal from ____

For hot ideas

For hot deals call ____

If it’s too hot to handle, remember ____

To a good cook

To serve you better

We’ll protect your ____

RAIN BONNETS

A rainy day “thank you”

Protection for a rainy day, save at ____

Rain or shine, call ____

Rain or shine or anytime, see -

Save for a rainy day (financial)

Stay well covered with (insurance)

The customer “rains” supreme at ____

Your all weather friends

RAIN GAUGES (see Rain Bonnets)

RULERS (see Yardsticks)

SALT & PEPPER SHAKERS

For a fair shake

For a good cook

Our service “pours” out to you

Season it with ____

“Seasonings” greetings

To serve you better

SEWING ITEMS

Don’t get stuck, stick with us

Just “sew” you’ll remember

“Sew” you want a_____, see ____

Sewing a little good will

We’d like your business

You bend ‘em - we’ll mend ‘em (auto repair)

SHARPENING STONE (see Cutlery)

SHOE HORN

A step in the right direction

Dig your heels into ____

Dig your heels into better deals at ____

For secure footing

Get in step with ____

Get in stride with us

Kick the habit

Kick up your heels at -Step into ____

Step out with ____

Step up with ____

Stomp out ____

Sure footing with ____

Walk with the best

You’ll get a kick out of ____

SMILING FACE ITEMS

All “eyes” are on ____

Enjoy today

For miles of smiles call ____

Happiness is ____

Happiness is serving customers like you

Happy traveling

Have a happy day

Our “eyes” are on the future

Service With a smile

Smile and the world smiles with you

Smile while you save at ____

Start your day with a smile

TAPE MEASURES (see Yardsticks)gans To Fit The Item

Page 27

THERMOMETERS

Always a warm welcome!

At any temperature we are here to serve you

For “low” prices and “high” quality

Friendliness in every degree

Hot or cold - we’re at your service!

Hot or cold - you can depend on ____

Keep cool with ____

Warmest regards

Your “all weather” friends

Your warmest friends

TOOLS

A “cut” above the rest

Don’t “cut” yourself out - call ____

For top level service

More “sharp” service from ____

Put a “hex” on high costs

Tool on down to see us

Tool up for ____

Tooled for better service

We do our “level” best to serve you

We take no short cuts

We’ve cut our prices

We’re tooled to your needs

TOPS (also see Children’s Items)

For our best friends

Keep your_______in top condition

Our________are tops

Our service is tops

Take a spin with ____

Tops for ____

You can’t top ____

You can’t top our service

You’re tops with us

WHISTLES (also see Children’s Items)

Blow loud for ____

Clean as a whistle (laundry)

For fast service - whistle for ____

If it’s ____you want - just whistle

Something to whistle for

Wet your whistle at ____

Whistling for ____

WOODEN NICKEL

“Change” your ways

Don’t go around in circles - come to ____

Get full value for your money

It makes “cents” to save

It’s “centsless” to shop elsewhere

More for your money

Spend some time with us

The service that never ends

To “coin” a phrase ...

We have redeemable qualities

We’re worth your interest

Your patronage is worth a lot

YARDSTICKS, TAPES,

RULERS, ETC.

A double measure of service

A small “measure” of appreciation

Always a “measure” of ____

Best by any measure

Complete service

Courtesy is our rule

Does your ____measure up?

For a full measure of quality

For a full measure of satisfaction

For a straight deal

Honesty is our rule

It’s a good rule to deal with

It’s a good rule to remember

Make a straight line to ____

Make it a rule to call ____

Make it a rule to shop at ____

Measure our service

Measure up the values at ____

Measure your weight loss with ____

Our steadfast rule - quality first

Quality by any measure

Rule out the rest - trade with ____

Service is our rule

Service that “measures up”

We care for your “yard” (garden center)

We take care of your “feet” (shoe store)

We’ll go to extra lengths to serve you

We’ll provide service every inch of the way -

Where quality rules

Your savings measure up -ditional Slogans

Page 28

ANNIVERSARY

Dependable since 1991

Our 10th year of service

Our 10th year of serving you

Same location since 1991

Serving (Houston) since 1991

Serving you since 1991

Since 1991

10 years of continuous service

10 years of experience

10 years of fair dealing

10 years of pleasing people

10 years of quality

10 years of quality and service

10 years of service

10 years of serving people

10 years of thanks

DEPENDABILITY

Dependability ... when you need it!

Not the biggest - but the best!

Pleasing you pleases us!

Quality - Price - Service

Satisfaction in Every Transaction

Serving the community for over ____years

There is no substitute for quality

We aim to please!

Where you buy with confidence

EMPLOYEE RELATIONS

(also see Safety)

All your efforts are appreciated!

In appreciation of a job well done

In appreciation of your loyalty and cooperation

Million Dollar Club Member

President’s Club Member

Thanks for your contributions

Thanks for your loyalty

Thank you for your part in our success

Your loyalty makes our progress possible

GOOD LUCK

A good deal is not just luck

Choice is best - chance is luck

Don’t depend on luck!

Lucky me - I belong to ____

Have a lucky day!

Make your own luck

Serving you is our good luck

We’re lucky for friends like you

When you need more than luck ...

Wishing you good luck in your new home

Wishing you good luck everyday

You don’t need luck to save at ____

You’re in luck when you’re served by ____

GRADUATION

Congratulations from ____

Congratulations, graduate!

Congratulations to the class of ____

To a young friend who will help us grow

HOLIDAYS

Have a joyous holiday season

Hearty greetings and good wishes

May you enjoy a bountiful Thanksgiving

May your holidays be happy and

your New Year prosperous

We wish you and yours a happy ____

With sincere appreciation for

your friendship and goodwill

IF WE DON’T HAVE IT

If we don’t have it - we’ll get it!

INSPIRATIONAL

Attend the church of your choice

For a better tomorrow -

Good bless you throughout the year

May the Lord bless you today!

The most important things on earth is

the friends we meet along the way

Your life is what your thoughts make it

LOW COST/PRICE

First-Class at no frills prices!

For a deal of a lifetime

Hottest prices anywhere

Incredible values

Money saving opportunity at ____

Nobody beats our deal

Sale prices everyday

The best for less

FITS YOUR BUDGET

Compare and save

Easy on your pocketbook

Packed full of value

Remarkable savings at ____

The best deal in town

QUALITY

#1 in quality

A steadfast rule - quality first

A total quality company

Always the finest quality

Better care - longer wear

Buy from us with confidence

Dedicated to excellence

Dependable quality

First in quality!

Guaranteed quality

Happiness is good quality

Premium quality at popular prices

Pride is the spirit of quality

Quality and care - a winning combination

Quality begins with me (internal promotions)

Quality first - service always

Quality has no substitute

Quality makes us # 1

Quality scores with customers

Quality that invites comparison

Quality that lasts

Quality workmanship begins with me

(internal promotions)

Quality you can depend on

Remember - the next inspector is a customer

(internal promotions)

The house of quality

The mark of excellence

There’s a difference in workmanship

Think quality!

We say it with quality

We specialize in quality

Where quality comes first

REMINDERS

A good name to remember

A reminder to remember

Don’t forget to order early

Don’t forget to remember ____

Remember us when you need

Remember - we want to serve you

We never forget our customers!itional Slogans

Page 29

SAFETY

100% for safety

# 1 in safety

A careful worker is the best safety device

A good safety record isn’t built accidentally

A safe work place is a happy place

A safe worker is our best asset

Accidents are avoidable

Alert today, alive tomorrow

Attitude is the key to safety

Be a hero - help prevent accidents

Be a safety expert -

Be alert - don’t get hurt!

Be aware - help prevent accidents

Be merry - be happy - be safe

Be safe - not sorry!

Be safe - think safety

Bend your knees - not your back

Better be safe than sorry!

Defensive driving leaves nothing to chance

Don’t learn safety by accident

Don’t let an accident steal your vacation

Drive carefully! Life in America is worth living!

Drive safely - you are important to us!

Drive with care - life has no spare

Enjoy a safe and happy holiday season

For safety’s sake use ____

For your added safety

Get the safety habit

Good attitudes are keys to safety

Good housekeeping promotes safety

Good work habits prevent accidents

Good work habits promote safety

Have a safe day!

High in safety - low in price!

Holiday greetings

I am aware of safety hazards

I have a positive safety attitude

I have a positive safety attitude everywhere I go

I keep a positive safety attitude

I promote safety

I’ve been working safely

It pays to be safe

Jobs safely done are jobs well done

Keep aware - help prevent accidents

Life is fragile - handle with care

Make safety a daily habit

Make safety your way of life

Make today the safest day of your life

My way is the safe way

Our aim - no accidents!

Our best safety device is you!

Our goal: 1,000,000 hours injury-free

Partners in safety

Play safe - work safe

Prevent the next accident before it happens!

Put your emphasis on safety - today and everyday

Safety begins with me!

Safety can make a happy year

Safety can’t work without you!

Safety depends on you!

Safety first

Safety first and always

Safety first -the life you save may be your own

Safety gets the job done

Safety has no substitute

Safety in the house is no accident

Safety is a full time responsibility

Safety is a life saver

Safety is a way of thinking

Safety is accomplished one day at a time

Safety is always first

Safety is contagious - catch it!

Safety is everybody’s business

Safety is free - accidents are expensive

Safety is no accident

Safety - our watch word

Safety pays in dollars and days

Safety pays and protects your job

Safety pays, think safety

Safety precautions prevent accidents

Safety, thanks to you it’s working

Safety, your friend for life

Seat belts work - use them!

Take care - not chances

Teamwork helps make safety work

The best safety device is to be careful

The big 3 of accidents:

The life you save could be mine

The safe way is my way

The safe way is the best way

There is no substitute for safety

Think ... be careful and be safe

“Think” - do it the safe way!

Think safety

Think safety today - be thankful tomorrow

Think safety - work safely

Those who care - practice safety!

Use safe work habits

Vacation time is about to arrive —

please drive safely!

Work alert - stay unhurt

Work as though your life depends on it - it does!

Working safely has its rewards

Your family is the best reason to work safely

Your safety committee is working

Zero Defects + 100% Safety = Success dditional Slogans

Page 30

SERVICE

# 1 in service

A high plane of service

A total service company

Acres of sales and service

Always at your service

Always thinking of a way to service you

Better service through cooperation

Call us for service

Consistently good service

Courtesy first - service always

Customers always come back for good service

Dedicated to service

Dedicated to serving you

Dependable service

Fast dependable service

Fastest service in town

Fifteen years of service (anniversary)

First in sales - first in service

First in service for quick friendly service

First rate service

For service you can depend on

Free pick-up and delivery

Friendliest service in town

Friendly efficient service - all-ways

Fulltime - full service

Get the service habit (internal promotions)

Growing bigger by serving better

Guaranteed service

Here to be of service

Here to serve you

Large enough to serve you -

small enough to know you

Let us serve you

Let’s do it if it helps our customer

(internal promotions)

One day service

One stop service

Our business is built on satisfied customers

Our customers appreciate our courtesy and service

(internal promotions)

Our double surprise - low prices and fast service

Our products and service satisfy

Our service is at your service

Our service begins when you call

Our service is the best

Our service is your service

Our time is at your service

Owned by those we serve

Personal service

Professional service

Radio/dispatch service

Sales through service

Same day service

Satisfaction guaranteed

Satisfied customers are our greatest assets

Service after the sale

Service begins with me (internal promotions)

Service begins with the sale

Service & integrity - our promise to you

Service by people who care

Service is not our motto - it’s our business

Service is our business

Service - make it happen (internal promotions)

Service makes us # 1

Service takes teamwork

Service with a smile

There is no substitute for service .

To serve you is our good luck

We aim to please

We perform!

We serve the nicest people on earth - our customers

We serve to serve again

We service what we sell

We treat our customers with care

We’re known for our good service

We’re proud of our good service

When you think of service think of ____

Where quality dwells and service excels

Where service has a meaning

You pay nothing for the extra service you get at ____

SPECIALTY

A complete line of ____

Specialists in ____

If it’s_______we do it!

The complete________centeritional Slogans

Page 31

THANK YOU

A little thank you from ____

A sincere thank you from ____

A small token of thanks

A special thank you from ____

A sincere thank you from your friends at ____

A token of our appreciation

Best wishes from

Compliments of ____

Courtesy of ____

Extending our appreciation

Extending our gratitude

Friendliest store in town

From your friend at ____

In appreciation

In appreciation of your loyalty

It’s nice to do business with people like you

Our thanks to you

Pleasing you pleases us

Special thanks from ____

Thank you for being a friend

Thank you for being our customer

Thank you for doing business with us

Thank you for your patronage

Thank you for permitting us to serve you

for______years

Thank you for your part in our success

Thanks for stopping by

The ones who care

The place where nice folks deal

This belongs to a friend of ____

To a friend of ____

To a special friend of ____

To a valued customer

To a valued friend of ____

To a very special customer

To please you is our pleasure

We appreciate you

We appreciate your business

We appreciate your friendship

We can’t have Success without U!

We care about you

We’re not # 1 - our customers are!

Where friendship prevails

Your business is appreciated

Your friendship is our foundation

TIMELY

Our time is your time!

Time to say “thanks”

“Watch” your savings grow at ____

It’s never too late at ____

For a timeless friend of ____

Save time & money - shop at ____

We have the “time” to serve you

For the time of your life

Timely values at ____

We’re open to serve you - (hours)

Time to see about a new ____

PSA SLOGANS

(Promotional Sales Aids)

A thank you from ____

A hardy “thank you” from ____

Advertising at its best!

Advertising doesn’t cost - it pays!

Advertising is your best investment!

As close as your phone

Best wishes every day from ____

Best wishes for all seasons

Business building ideas by ____

Everything for your advertising needs

File your advertising problems with ____

For a friend of ____

For business building ideas, call ____

For fast, friendly service, call ____

For the best in advertising, see ____

For the fine points of advertising, call ____

For promotional product advertising ideas, call ____

Ideas that mean business

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